CONTENT STRATEGY
AND DESIGN
The Agents of Content help you think like your audiences so that you can concentrate on creating the best content.
We’re big-picture thinkers: experienced content producers with a strategic vision. Our approach is underpinned by a deep understanding of organisational and customer needs. When designing content, we leave no stone unturned.
Our content strategies are succinct, visually pleasing and easy to follow, backed by detailed research. We don’t think about content types in isolation. We map stakeholder and user engagement, organisational goals, readability and usability.
We’re audience-centric and platform agnostic. We design content from the ground up.
As a matter of course, we make every effort to work efficiently and quickly. We won’t compromise on quality or accessibility. Our comprehensive methodology is collaborative, user-centric, rigorous, and research-led, resulting in on-time delivery and pleasing outcomes.
We’ll work with you to deliver a content framework that’s user friendly in two important ways. It will satisfy your audience’s needs, but your team will love working with it too. That means your shiny new strategy won’t lie fallow on your share drive unused, unloved, forgotten.
Then we’ll help you plan, publish and review. Quickly, painlessly, efficiently.
We’ve designed content strategies for marketing, communications and audience engagement. Marshalling our experience in UX design, content design, and governance processes, we can design a stellar content framework for all budgets.
Areas of expertise
Case studies are coming soon.
User research & audience insights
We’re experienced in designing and facilitating content workshops, user interviews, user testing and card sorting. The results are invaluable for designing user personas/archetypes, user journeys and information architecture.
Affinity mapping
We’re skilled at organising key themes from user research into thematic clusters to inform content development.
Content mapping
We’ll assign content types to customer tasks, emotions and expectations, key messages, and organisational goals
Content modelling
We’ll develop content types and key specs and map user relationships for each type.
Benchmarking
We’ll assess content against competitors, including keyword performance, social reach, readability standards and accessibility standards
Information architecture
We’ll design, validate, test and review site structure from the ground up.
Content auditing
We’ll audit site pages against agreed criteria (e.g. accessibility, readability, Google Analytics, currency, SEO, user needs). We’ll also identify duplicated and outdated content, and consolidate pages, giving a baseline for assessing current and future content.
Content governance
We’ll help you develop content lifecycle, content management and content policy.
Reporting and analysis
We can deliver a comprehensive report to help clients decide whether a full-blown content strategy is the next step. We make all our reports as digestible and succinct as possible without sacrificing quality or integrity of information. We don’t want our reports to be so dense that they are never read or actioned. We want them to be valuable documents that guide future directions.
Are you ready to activate the Agents?
