Hello to you. I’m Simon and Agents of Content is my consulting practice.
I have extensive experience as a content manager, content designer, content strategist, project manager, writer, editor and publisher. I’ve held senior content roles in higher education, travel, local government, architecture and more. I’ve served time in marketing, PR and content agencies. I’ve worked agency side and client side, a valuable holistic overview that helps me parse all the angles.
I collaborate closely with UX designers, brand guardians, marketers, comms experts, developers and more. I’ve managed large (and small) content teams and large (and small) content budgets, building a culture of innovation and collaboration at every turn.
Before content strategy, I lived former lives as a travel writer, magazine editor and journalist. I’m also a former academic (special subjects: new media, urban theory, film, literature). That means I bring analytical rigour and researcher integrity to all my work. I’m also a published writer of novels and short stories, bringing storytelling and creative thinking.
With Agents of Content, I forge genuine connections by uncovering hidden stories and fresh angles on any narrative, no matter how well-known. I do this through empathetic user research, creative content and strategic insight.
Want more? Here’s my CV.
How about those agents? Alright, let’s meet them.
TESTIMONIALS
“A pleasure to work with, calm under pressure, collaborative and flexible. Highly recommended!”
I’ve worked with Simon across two agencies now, usually on complex B2B projects where clients were navigating major transformation. He has a rare ability to bring clarity to that kind of environment with solid user research and information architecture that underpins every decision. His writing is well considered and inarguably human. Simon is a pleasure to work with, calm under pressure, collaborative and flexible. Highly recommended!
—Kate Griffiths, Head of Brand and Change
“The person you want for any project involving a content ecosystem that’s complicated or copious.”
Simon is the person you want for any project involving a content ecosystem that is complicated or copious. He will turn demanding stakeholders into champions for him and the project. As well as being an outstanding content strategist and project manager, he is an all-round good egg and a person who makes you look forward to going to work. If you’re thinking of hiring him, you should.
—Tim Edwards, Digital Experience Manager, Burnet Institute
“Deep analytical skills, a talent for stakeholder engagement, and a brilliantly efficient can-do attitude.”
Simon brings deep analytical skills, a talent for stakeholder engagement, and a brilliantly efficient can-do attitude. He is always up for a challenge and relishes learning new skills. I don’t think there’s anything he won’t have a go at. I recommend Simon without reservation to anyone looking for a top-notch content specialist. He is your man!
—Brigitte Barta, former Director Digital Content, Icon Agency
“A rare ability to think deeply and innovatively and consistently deliver.”
Simon has the rare ability to think deeply and innovatively, and consistently deliver. All while being a nice bloke. Simon can steer a large team with competing priorities, tight deadlines and complex stakeholder relationships to deliver large content projects that exceed expectations on quality. He can fire up a creative team to do great work, and help them structure a plan so it’s done on time, on budget and to a high standard.
—Rebecca Norris, Senior Strategic Advisor, Communications & Marketing, University of Melbourne
“A big picture thinker who has an ability to generate inspirational ideas.”
Simon is a big picture thinker who has an ability to generate inspirational ideas that I have seen become the basis of effective and expansive marketing campaigns. He has an extensive understanding of the principles of best practice for content production and can make words sing on the (digital) page.
—Felicity Cull, Head of Digital Content, Pesel & Carr
“An ability to deliver something unexpected, something that’s actually cool.”
The work I’ve done with Simon remains some of my best. He has good taste and knows what good work is. As a creative, this is everything you want in a collaborator when developing content. Plenty of agencies deliver objectively good content. Rarer are people like Simon that can deliver something unexpected, something that’s actually cool.
—Dan Pearson, Director, DKP Studio