01.
Agents
The Agents of Content see the big picture. The agents banish content chaos.
The Agents of Content fight clutter, misalignment and wasted resources. They fire the cylinders in your well-oiled content machine.
Agent of Strategy
This agent is a big-picture thinker, designing enjoyable, actionable content strategies to truly sate audience desire. The approach is grounded in data, research and practicality. It’s user-centric, but it doesn’t lose sight of business objectives, keeping bosses in tune and fans fulfilled.
Agent of Creation
This agent finds hidden stories and new angles on anything that comes their way. No matter if it’s writing, video, photography, pods, socials: the Agent of Creation finds your voice, helping you create the ultimate vehicle to tell your story.
Agent of Production
This agent is an experienced project manager with deep strategic insight. Web transformations, content marketing, strategic comms, advertising, campaigns: this agent has steered it all with real empathy and advice.
Simon turns demanding stakeholders into champions for him and the project. He’s an outstanding content strategist and project manager who makes you look forward to going to work.
—Tim Edwards, Digital Experience Manager, Burnet Institute
02.
Selected work
information architecture, accessible content, USER RESEARCH, user experience
Communications strategy, USER RESEARCH, AUDIENCE ARCHETYPES, DIGITAL ADVERTISING, MEDIA PLACEMENT
FUSE Festival
marketing strategy, COMMS STRATEGY, CAMPAIGN MATERIALS
Cohealth
PROJECT MANAGEMENT, content strategy
La Trobe University
CONTENT STRATEGY, SOCIAL MEDIA STRATEGY, CAMPAIGN MATERIALS