There’s so much content hype around these days. A welter of experts. Gallons of snake oil. Way too many neologisms. It’s all there, right in your LinkedIn feed. Content velocity. Content shock. Atomic content. Agile content. It’s like playing whack-a-mole. Deal with one issue or adopt another on-trend strategy and it seems more spring up, making everything you’ve done as redundant as MySpace.
Who then are the Agents of Content? Just more ‘experts’ touting for your business? More oily marketers selling you another pitch, clogging your feed with yet more buzz words? You’ve every right to be cynical.
In fact, we encourage it. We want you to cultivate your inner cynic. We’ll work with you to feed and nurture it. We’ll help you to see through the cliches, the jargon and the spin in order to unearth what truly matters.