Hype reel

There’s so much content hype around these days. A welter of experts. Gallons of snake oil. Way too many neologisms. It’s all there, right in your LinkedIn feed. Content velocity. Content shock. Fractional content. Zero-click content.

It’s like playing whack-a-mole. Deal with one issue or adopt another on-trend strategy and more spring up, making everything you’ve done as redundant as MySpace.

Who then are the Agents of Content? Just more ‘experts’ touting for your business? More oily marketers selling you another pitch, clogging your feed with yet more buzz words? You’ve every right to be cynical.

In fact, we encourage it. We want you to cultivate your inner cynic. We’ll work with you to feed and nurture it. We’ll help you to see through the cliches, jargon and spin to unearth what matters.

Behind the scenes

Hello. I’m Simon. I manage Agents of Content.

For over a decade, I’ve worked as a content manager, content designer, content strategist, writer, editor and publisher. I’ve held senior content roles in diverse sectors: higher education, travel, local government, architecture and more. I’ve also worked as a freelancer and consultant, serving time as a content strategist for marketing, PR and content agencies.

I’ve worked agency side and client side, a valuable holistic overview that lets me parse all the angles.

I put theory into practice, delivering digital content strategies that are long-lasting, creative and clearly defined.

I’m versed in agile methodologies, and I collaborate closely with UX designers, brand guardians, marketers, comms experts, developers and more. I’ve managed large teams and large budgets, fostering a culture of innovation and collaboration.

Find out more about what I do.

You can also read testimonials and case studies about my work.

“So, if you’re the principal, why the plural?”

A reasonable question (nice use of the inner cynic).

Content strategists must have holistic awareness. We can’t design content in isolation. We’re the connector between worlds. We have to think above and beyond.

To make our work shine, we must know the audience: what resonates, what’s a deal-breaker. 

We must know how each block of content integrates with the next. Making content in isolation creates dead ends. Imagine designing a building with no doors. 

We must know how to tell a story. No hook? No engagement. 

As a content strategist, I think like a UX designer, developer, comms expert, marketer, storyteller. I bring big-picture awareness to every project, joining the dots and obliterating siloes.  

I can bring the quality and efficiency of an agency without the commitment or cost. I’ll marry that to a deep understanding of client needs. Here, the “agents” are metaphysical: the term refers to the multifaceted thinking I bring to each project.

If the job is large and complex, and budget allows, I can call on my network of contacts, colleagues and collaborators. I can help build the client’s inhouse capacity or engage expert freelancers to upscale the work. Here, I’m the project manager (or the connector, locating suitable talent) and the “agents” are physical: the superstars I collaborate with. 

So, the Agents of Content can be one or many.

In short, we can adapt to your budget, deadlines and needs.

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Are ready to activate the Agents?